Research from PayPal and Ipsos OTX MediaCT Highlights Opportunity for Retailers to Take Advantage of M-Commerce Momentum Among “Dual Owners” of Tablets and Smartphones in the U.S.
New York, NY – Tuesday, October 11, 2011. Recent findings from a survey of U.S. smartphone and tablet owners1, conducted by Ipsos OTX MediaCT on behalf of PayPal, indicate that tablet ownership increases the frequency of mobile shopping, improves the purchase experience – and makes consumers who own both devices use their smartphone more often.